Marketing Forum
Buried in the ad copy for Amazon’s new ‘Kindle’ electronic book device is the phrase: “From Melville to Morrison, your favorite authors can always be with you.”
Free marketing advice: Make that “From Asimov to Zola.” Your market consists of people who read books, and some of them have gotten past the M’s.
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Another marketing tip: The name”Kindle” strikes an odd chord… after the book’s read, is it then set on fire?
Comment by Arthur2 — November 22, 2007 @ 8:49 pm
Sounds reasonable. We haven’t had a wave of good old-fashioned book-burning for a while, but rumors are that the current Supreme Court would like to start one.
Comment by Al — November 23, 2007 @ 3:58 pm